What an Old Sears Catalog Could Teach eBay Today
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The New York Times > Business > Your Money >
By RANDALL STROSS
Published: May 9, 2004

"In warning about the consequences of invading Iraq, Colin L. Powell offered what he called the Pottery Barn rule: You break it, you own it. If, in a civilian context, someone coined an eBay rule, it might be this: 'Satisfaction most emphatically not guaranteed. All sales final.' "

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